SEO - A Ray Of Light in COVID-19 Storm

We believe that you and your family are safe, and following the safety precautions recommended by the World Health Organization (WHO), staying indoors as much as possible to fight the novel Coronavirus: COVID-19.


We all know that the self-isolation procedures, travel restrictions and social distancing most of the countries follow have resulted businesses to rethink new ways to reach their customers and also to take measures to maintain revenue to keep their businesses running. While the public are forced to stay indoors, businesses have a duty to safeguard their employees, while helping them financially even when there is an economic impact due to this global crisis.

While we hope for a quick “flattening the curve” in infections mitigating the pandemic around the world, there is definitely an opportunity for businesses that can be achieved by updating their online presence to prepare for a rebound from this unpleasant encounter.

It is certain that, Search Engine Optimization (SEO) and digital marketing plays a crucial part in keeping businesses in and ahead of the game from competitors even when they are at a distance or closed in their business location. It is critical that they invest in SEO and online marketing throughout the Coronavirus spread because the competitors of your business are already on to it.
Here are some key areas where you need to pay attention to in boosting your SEO during COVID-19;

• Keeping the Brand visible and dependable

It is a necessity to stay relevant, visible and reputable than ever under the Coronavirus storm. You need to keep posting content in your website and in social media, that helps your audience or customers to identify your Brand as a reliable source for them to pursuit at times of crisis. Also, businesses should set higher standards in services by providing value for their customers so that it will showcase that you have promised to your customers.

• Focusing on local SEO

As mentioned earlier, the restrictions in countries, continents, islands as well as air and sea travel may want customers to consider local goods and services which are available their vicinity. This gives businesses the opportunity to leverage on local SEO that will increase the brand awareness while you can create content around your goods and services while adding them to your website, social media and to your Google My Business listings.

• New search trends

During the pandemic period, more people spend time indoors and keeps themselves connected to the internet. In such occasion, new search trends have emerged according to Google Trends and the statistics show that people are more interested in towards searching related survival. So businesses can consider providing services related to such topics which shows in top of search results.

• Explore new opportunities

By using tools such as Google Analytics and Google Search Console, businesses can get a clear picture of what type of audience that you are dealing with in your website. Finding ways to engage and building a community around them may bring new opportunities for businesses and organizations to increase their reach.

• Generating leads and revenue

Maintaining connections with your current customer base is no longer the challenge but to find new customers, who will have an interest in your products and services is also a challenge for you. Ensuring your SEO is updated and available gives you a higher chance to sign up new customers. This helps you to have more leads and revenue to continue operations in any situation.

• Recovery strategy

A preparation for a rebound for all businesses and organizations is much needed in the aftermath of COVID-19. Boosting your SEO can bring you closer to your expectations. A proper marketing strategy, SEO plan, building links and creating content that has more search value will be a great initiative for your business to not fail in the recovery process.




Following that, here are some ways businesses can build audience or customers to their website;

• Maintaining a dedicated web page about Coronavirus

Create a dedicated web page in your website to capture the traffic searching for Coronavirus related subjects. This will help to link and enlist your business website in organic searches.

• Implement interactive methods in your website

Allowing new visitors and customers to use more interactive web pages or forms such as FAQs, Quizzes allow them to review by placing comments and reactions etc. will make them browse for much longer times than usual.

• Monitoring changes in SERPs and Google analytics

By monitoring the spikes or changes in SERPs within organic search results during the pandemic, the content in your website can be changed parallel so that might interest the website visitors.

• Updating Google My Business page

Keeping the Google My Business page updated with your business hours for your local customers is a smart way to retain them without exposing them to the Coronavirus spread.

• Use the power of Social Media to show your involvement and concerns against the pandemic

Using all Social Media Platforms to create awareness, share health tips and listen to your customers can make businesses bring their customers one step closer. Creating Posts, Pages, Groups and involving in Social Media world as much as possible is also necessary in this time of need and will bring more visitors to your website.



In conclusion, with a clear uncertainty of not knowing how long the pandemic will continue or a reliable vaccine will be found, the global economy will struggle for some time under these circumstances. Therefore, there will be no guarantee for things to return back to normal. So this is an ideal time for businesses and large scale organizations to focus and take a step forward with SEO so you will not fail over the hardest peak when we recover from our common enemy: COVID-19.

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