What is Search Engine Optimization (SEO)? It is the practice of improving the efficiency in higher rankings of a particular website focusing on organic searches in search engines such as Google, Yahoo and Bing etc.
- Content Marketing
- Public Relations
- Branding
- Conversion Rate Optimization
- Coding
- Web Development
- Artwork Design & Video Publishing
- Content Writing
- User Experience (UX)
For example, it is said that
the websites which perform well in search rankings in Google search or any
other search engine are not just good at SEO but, they are good at digital
marketing.
Considering
Google search, the first step for SEO is a proper Keyword Research.
Keywords play a pivotal role in SEO as your website content optimizes around
large databases of keywords that people from all around the world type as
inputs into Google every day. This process helps one to discover words and
phrases that people use while giving an insight into what they are searching
for as well as the exact words and phrases that they search. So when web pages
are properly optimized around selected and most relevant search queries, there
is a higher probability of reaching the top as a Blog post or a landing page
suggestion in the first page of search results.
Keywords
can be your compass for any SEO campaign as they impact on all SEO tasks you
perform. They include finding exact content topics, on-page SEO, off-page SEO,
outreach (link building), traffic growth, search engine rankings, lead quality
and promotions.
All in all, keyword research
can be identified as the market research in 21st century.
The next step of your
Google SEO journey is Writing SEO-Friendly Content. The most important
thing in SEO that should be remembered always is that “Content is KEY”. With
proper keywords at your disposal writing high quality content to describe your
ideas and services with the help of all the keywords that were enlisted after
your keyword research will complete one from the top 3 ranking factors in
Google.
Covering topics that
interest your target customers should be given priority when writing strong SEO
content. To get topic suggestions and ideas there are active social platforms
such as Reddit, Quora and Medium where the audience tends to hang out more to
discuss topics in vast areas. Looking at popular Blog posts, videos and
info-graphs from competitors can also improve the content you add to your
website or Blog. Finally, creating a Persona online may lead you to the content
that your target customer search online indirectly when they are no always
searching for a product or service.
Reaching in to a step
further, it is best that you practice optimizing each web page from your
website around a single keyword. However, if you are just trying to initiate
with SEO for the first time, it is also recommended that you use a Long Tail
Keyword. Usually these types of keywords are not shown in search results
but, because of their less competitiveness, they intend to show up and give you
a better chance to be in higher rankings. However, optimizing your website for
Google SEO follow the same steps whether or not you have a long tail term.
The following checklist
will ensure that your web pages are improved in SEO and ready to seek for
higher rankings in organic searches.
Ÿ Placing the Main Keyword in;
Ÿ First 100 Words at least once in the beginning of your content
Ÿ In your Title Tag
Ÿ At least once in your Page URL
Ÿ Use the keyword in H1 and Sub-headers
(H2, H3, H4 etc.)
Ÿ Keyword-Rich Image File Names and Alt Text
Ÿ Adding Internal Links
Ÿ Use of Synonyms and Related Terms
Ÿ Writing an Enticing Meta Description
Ÿ Check website Browser Compatibility with all
Devices (Desktop, Tablet and Mobile Optimized)
Ÿ Use Structure Data for Rich Snippets
Completing the checklist
takes you to the hardest but, most important part of any SEO strategy which is Link
Building. If a website doesn’t have any back-links called one-way
hyper-links to pit point specific people to reach back at your website, the
rankings will not do well as expected. Commonly link building can be done
through content marketing, building useful tools, Email outreach, broken link
building and public relations.
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