What is Search Engine Optimization (SEO)? It is the practice of improving the efficiency in higher rankings of a particular website focusing on organic searches in search engines such as Google, Yahoo and Bing etc.
That being said, SEO is not just about optimizing a website but it is also maintaining online digital marketing. Following are some key areas that can be improved in order to boost SEO.
- Content Marketing
- Public Relations
- Branding
- Conversion Rate Optimization
- Coding
- Web Development
- Artwork Design & Video Publishing
- Content Writing
- User Experience (UX)
For example, it is said that the websites which perform well in search rankings in Google search or any other search engine are not just good at SEO but, they are good at digital marketing.
Considering Google search, the first step for SEO is a proper Keyword Research. Keywords play a pivotal role in SEO as your website content optimizes around large databases of keywords that people from all around the world type as inputs into Google every day. This process helps one to discover words and phrases that people use while giving an insight into what they are searching for as well as the exact words and phrases that they search. So when web pages are properly optimized around selected and most relevant search queries, there is a higher probability of reaching the top as a Blog post or a landing page suggestion in the first page of search results.
Keywords can be your compass for any SEO campaign as they impact on all SEO tasks you perform. They include finding exact content topics, on-page SEO, off-page SEO, outreach (link building), traffic growth, search engine rankings, lead quality and promotions.
All in all, keyword research can be identified as the market research in 21st century.
The next step of your Google SEO journey is Writing SEO-Friendly Content. The most important thing in SEO that should be remembered always is that “Content is KEY”. With proper keywords at your disposal writing high quality content to describe your ideas and services with the help of all the keywords that were enlisted after your keyword research will complete one from the top 3 ranking factors in Google.
Covering topics that interest your target customers should be given priority when writing strong SEO content. To get topic suggestions and ideas there are active social platforms such as Reddit, Quora and Medium where the audience tends to hang out more to discuss topics in vast areas. Looking at popular Blog posts, videos and info-graphs from competitors can also improve the content you add to your website or Blog. Finally, creating a Persona online may lead you to the content that your target customer search online indirectly when they are no always searching for a product or service.
Reaching in to a step further, it is best that you practice optimizing each web page from your website around a single keyword. However, if you are just trying to initiate with SEO for the first time, it is also recommended that you use a Long Tail Keyword. Usually these types of keywords are not shown in search results but, because of their less competitiveness, they intend to show up and give you a better chance to be in higher rankings. However, optimizing your website for Google SEO follow the same steps whether or not you have a long tail term.
The following checklist will ensure that your web pages are improved in SEO and ready to seek for higher rankings in organic searches.
- Placing the Main Keyword in;
- First 100 Words at least once in the beginning of your content
- In your Title Tag
- At least once in your Page URL
- Use the keyword in H1 and Sub-headers (H2, H3, H4 etc.)
- Keyword-Rich Image File Names and Alt Text
- Adding Internal Links
- Use of Synonyms and Related Terms
- Writing an Enticing Meta Description
- Check website Browser Compatibility with all Devices (Desktop, Tablet and Mobile Optimized)
- Use Structured Data for Rich Snippets
Completing the checklist takes you to the hardest but, most important part of any SEO strategy which is Link Building. If a website doesn’t have any back-links called one-way hyper-links to pit point specific people to reach back at your website, the rankings will not do well as expected. Commonly link building can be done through content marketing, building useful tools, Email outreach, broken link building and public relations.
As a final approach, to make it easier, it is best to practice Google SEO with the Google SEO tools and keyword research tools and back-link analysis software. Use of such tools can help you to rank in SERP (Search Engine Result Pages) in competitive ways.
Here at SubiHIS Consulting, we are dedicated to bring SEO services and solutions for businesses in all of Australia (states and territories) and Sri Lanka covering all the key areas that we have mentioned above.
If you are a business owner that need to boost your company website ,there is a awesome SEO provider in Australia.Contact SubiHIS Consulting and rank your website in the search results for a fair prices
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